Why are contractors leaving Angi and HomeAdvisor?

“Is Angi still worth it for contractors in 2026?”

“Why is everyone leaving Angi and HomeAdvisor?”

“How much do Angi leads actually cost?”

“Are HomeAdvisor leads just a waste of money?”

A note on what we’ve shared: We’re not out to trash Angi — it genuinely works for some contractors, and HomeAdvisor is now part of Angi, so we treat them as one company. The figures below come from Angi’s own public filings and what contractors report themselves; per-lead prices vary a lot by trade and area.

If it feels like every contractor you know is quitting Angi, you’re not imagining it — and the reason isn’t complicated. The math stopped working. Because every lead is shared with several pros, you pay for far more leads than you’ll ever win — and once you count the ones you lost, the real cost of each booked job climbs past what the work is worth. That’s the whole story, and Angi’s own numbers back it up.

To be fair, it still works for some contractors — we’ll get to who. But first the why: their own filings, then the math you can run against your own business.

Start with Angi’s own numbers

Angi is a public company, so it has to report how it’s doing. In its 2025 annual report (Form 10-K, filed with the SEC), revenue came in at about $1.03 billion — down 13% from the year before, driven by a decline in its U.S. network.

The more telling number is the pros themselves. Angi averaged about 111,000 active pros a month in 2025 — down by double digits from the year before; its quarterly reports through the year put the year-over-year drop in active pros at roughly 14–17%. Fewer contractors are paying to be there than a year ago, and revenue fell right along with them. That’s not a forum rumor — it’s Angi’s own reporting.

How the money actually works

The model is lead-based: you set a monthly budget and pay for each lead Angi sends you — on top of membership. And here’s the catch baked into it: the same lead is sold to several pros at once. You’re not buying a job. You’re buying a chance at one — as one of a handful of contractors all paying for the same customer. Everyone pays. At most one wins.

On price, contractors report leads running from about $25 to $120 each, higher in premium trades. But the per-lead price isn’t the number that matters — cost per booked job is. Since you’re one of several pros buying each lead, you won’t win them all. Win one in five to one in ten, and a $75 lead quietly becomes $375 to $750 for every job you actually land — and in pricier trades, or at the low close rates contractors describe, north of $1,000. Your real cost was never the lead. It was every lead you paid for and didn’t win.

And that’s the part worth sitting with: it isn’t a glitch, it’s the design. When one lead goes to several pros at once, all but one paid for nothing — every time. The problem was never really Angi; it’s the model itself, and your budget ends up funding a bidding war you’ll usually lose.

So is it ever worth it?

That doesn’t mean it never works. If you can respond in minutes, you close well, and you treat it as one supplemental channel rather than your whole pipeline, it can still pencil out. The test is never the per-lead price — it’s whether your cost per booked job leaves you a profit.

So run that number for a month. If the jobs you land cost less than they’re worth to you, keep going. If you’re paying for a pile of shared leads and closing a handful, that’s your answer — and it’s the same one a lot of contractors just arrived at. The only real question left is whether you’re owning your pipeline or renting it.

Related: Yelp, Thumbtack, Angi: the honest cost for small businesses · The real cost of every “free advertising” tip · How customers look for you outside these platforms